Weekly summary and missed requests
A short summary of last week at the top of Analytics, and what people asked for that matched no keyword, grouped with suggested keywords you can start an automation from. Every plan.
Once a week, Send Link To Me reads one Instagram account's own numbers and writes two things for you: a short summary of the week on Analytics, and the requests your keywords missed. Both are on every plan, on the website and in the Shopify app.
Weekly summary
The summary sits at the top of Analytics. It covers one full week, Monday to Sunday (UTC), and does not change with the range switch.
- Title: Last week, or Week of October 5 for an older week. The line under it names the days and when it was written, like October 5 to October 11. Updated Monday, October 12.
- Up to 4 short findings, such as how the week compared with the one before, your top automation, requests that nothing answered, or a tip.
- A link on most findings, for example to an automation, to Activity, to Analytics for the last 7 days, or to a new automation with suggested keywords filled in.
- A last line counts the comments and DMs that matched no keyword by what people wanted, for example: 14 wanted the link, 6 asked about price, 2 complaints.
Every number comes from your account's own data. A finding with a number that is not in your data is left out.
When it shows up
The summary appears after a week with 20 or more comments and DMs on that account. Until then, an account with some activity shows Weekly summary: Shows up here after a week with 20 or more comments and DMs. An account with no comments yet shows nothing.
Missed requests
On the page this is called What people asked for that matched nothing. You find it in two places:
- Activity, under Why didn't they get a DM?
- DM setup, at the bottom of the Missed demand card.
It groups the comments, story replies, live comments, and DMs from the last 30 days that matched no keyword by what people meant. DMs count once the account has a DM keyword automation.
Each group shows:
- A short label for what people asked for.
- How many messages, such as 12 messages. Repeats count, so this is messages, not people.
- Up to 3 examples of what they wrote.
- Suggested keywords taken from those messages.
- Create an automation.
The first 3 groups show, then Show N more opens the rest (up to 6). The card says when it was last updated.
Create an automation from a group
Keywords that an automation which is on already uses are not suggested again. A group whose suggestions are all in use is hidden.
Good to know
- Both are rebuilt once a week, for accounts with 20 or more comments and DMs that week.
- A group needs at least 3 similar messages.
- Nothing shows while they load, if they fail to load, or when there is nothing to show.
- They only read the account you are looking at.
Related
Home and analytics
Read Home's health strip, setup checklist, and tiles, then the Analytics page. From comment to lead, comparisons with the previous period, Today in your time zone, and the weekly summary.
Activity and why someone got no DM
See every comment, live comment, story reply, and DM keyword message an Instagram account received, and what happened to each. Look up one person with Why didn't they get a DM?