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Live automations

Create a Send Link To Me live automation. Set a 2-hour window by default, a keyword or every comment, and the Direct reply.

Match comments during a live window and send the private reply in Direct. Live rules are account-wide. They are not tied to one live session.

Create a live rule

Title: Live auto-reply. Lede: Set a name, optional active times, then the keyword and DM for live comments.

Default window: now to now plus 2 hours.

Choose New automation, then Live comments.
Read the banner: Go live on Instagram. We match keywords on live comments and send the DM. Optional active from and to limit when comments can get the DM.
Set Name. Adjust Active from and Active to if the default 2-hour window is wrong.
Add keywords, or turn on Send DM to all comments.
Design the private reply and audience. Live rules send Direct only. No public reply, no media picker.
Choose Create before you go live, or as the live starts.

During the live

Matching live comments in the window trigger the DM within Meta caps. After Active to, the automation shows as Ended.

Pause anytime from the automation page if you need to stop sends early. See Pause and delete.

Keyword overlap

Live keyword overlap is account-wide across all live comment automations, not scoped to one window. If two live rules share a keyword, create fails with Keyword "…" is already used by another automation on this post. The wording says this post even on live. Turn on Send DM to all comments to skip the overlap check (that switch means every comment, so keywords are not compared).

Story automations

Create a Send Link To Me story automation. Listen to replies in a 24-hour window, or attach the rule to one live story.

Keywords and triggers

Set keyword pills or Send DM to all comments. Matching is case insensitive. Nested replies are skipped. There is no contains picker.

On this page

Create a live ruleDuring the liveKeyword overlapRelated