Create an automation
Create a Send Link To Me automation. Choose Post or Reel comments, Story replies, or Live comments, then set the keyword and private reply.
An automation is a keyword rule on one Instagram account. When a matching top-level comment or story reply arrives, Send Link To Me runs the Direct funnel and can send your offer.
Before you start
You need a connected Instagram account. See Connect Instagram.
Active automations count toward your plan per Instagram account:
| Plan | Active automations |
|---|---|
| Free | 1 |
| Starter | 10 |
| Growth | 30 |
| Pro and Scale | Unlimited |
Paused and Ended rules do not count. If you are at the cap, the banner title is Active automation limit. The body is You are at your active automation limit. Pause another rule or wait until a live or story window ends.
Open New automation
Hub shortcuts on the same page: New post (compose media), Calendar (Schedules), New automation.
Empty list: No automations yet. Create your first automation.
Choose a trigger
| Card | What it listens to | Next |
|---|---|---|
| Post or Reel comments | Someone comments a keyword on your post or Reel. You DM the link automatically. | Post and Reel |
| Story replies | Reply to any story in a time window, or attach rules to one live story. | Story |
| Live comments | Set a time window. Matching live comments trigger a DM during that window. | Live |
| Mentions and inbox | Story mentions, inbox DMs, and smart re-engage. | Not available yet. Tag: Soon. Overlay: Coming soon. |
Choose Back to automations to leave the chooser.
What every automation needs
Every rule needs:
- A surface: post or Reel, story, or live.
- A trigger: one or more keywords, or Send DM to all comments. See Keywords and triggers.
- A private reply: a saved template or an inline message. See DM funnel and audience.
Name is required. Max 120 characters. Placeholder: Summer drop comments.
Active from and Active to are optional:
- Leave both blank to keep this on (Always on).
- Fill only Active from to start later.
- Fill only Active to to stop later.
- This is when comments can get the DM, not when a post is published.
Errors: Name is required, Enter a valid date and time, Active to must be after active from.
Post and Reel rules also need at least one public reply phrase. Story and live stay Direct only.
After you create
A success toast says Automation created. The rule shows On while it is enabled and still inside its window. Open it to edit, pause or delete, or View events.
For a single first-win path, use Your first automation.
Related
Manage Instagram
Switch Instagram accounts, add another profile, pause to free a plan slot, reconnect after Needs reconnect, or type DISCONNECT to delete that account's data.
Post and Reel automations
Create a comment-to-DM automation on an Instagram post or Reel. Pick media, set keywords, add a public reply, and design the Direct message.