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Your first automation

Run one end-to-end Send Link To Me rule. Sign in, connect Instagram, create a post or Reel keyword DM, then confirm it fired.

This is the first-win path. You will sign in, connect Instagram, attach a keyword to an existing post or Reel, save, then prove a comment received a Direct reply.

For a short visual version, use How to setup. For every option after this, use the sidebar.

What you need

  • An email you can open, or a Google account.
  • An Instagram Business or Creator profile you can log into.
  • At least one public post or Reel on that profile. (You can also publish from the dashboard. See Schedule posts.)
  • About 15 minutes. Free is enough. No card.

1. Create the login

Open Log in. Title: Sign in or create account.
Choose Continue with Google, or enter Email address and Send code.
If you used email, Enter the 6-digit code, then Verify.
When Complete your profile appears, enter Name and Phone, then Save and continue.

Details: Create your account.

2. Connect Instagram

On You're in. Connect Instagram to unlock it, choose Connect Instagram.
Sign in with Meta. Pick the Business or Creator profile.
Approve profile, comments, messages, and publish.
Confirm the account Home loads and the status is Connected.

Personal profiles cannot finish this step. Details: Connect Instagram.

3. Start a post or Reel rule

Open Automations.
Choose New automation.
Choose Post or Reel comments. Description: Someone comments a keyword on your post or Reel. You DM the link automatically.
On Choose a post, filter All or Reels. Choose Use on a Not automated card.

If you have no media, choose Post something new, add a file, keep Post now, and publish first. Then come back to New automation.

4. Name, keyword, and public reply

On New automation (step 3. Setup), set Name. Example: Summer drop comments. Max 120 characters.
Leave Active from and Active to blank so the rule is Always on.
On Trigger, leave Send DM to all comments off.
The form starts with link, links, dm, send, product, price. Remove extras with the X on a pill. Keep one word you will actually comment, for example link. Add another with Add a keyword, then Add.
Keep at least one Public reply phrase. Defaults such as Sent to your DMs! 💬 are fine.

Matching is case insensitive. Nested replies are skipped. There is no contains picker. Details: Keywords and triggers.

5. Design the Direct reply

On DM content, stay on Inline message for this first rule.
Use Text + link (buttons) if you have a URL. Add up to 3 buttons. Or keep Text.
Write the offer they should receive after they confirm. Pick-a-post default: Here's your link:
On Audience Reply in DM, leave Only DM people who follow you off for the first test so you can comment from another account without following.
Leave Name, Email, and Phone off. Those need Growth and add extra chat steps.
Leave the welcome text blank to use: Thanks for reaching out! Tap below and we will send your link in a DM.
Choose Create. Toast: Automation created. The list badge should read On.

What the commenter sees, in order: welcome, Yes, send it over, then your offer. Details: DM funnel and audience.

6. Confirm it fired

Use a different Instagram account to comment. Your own comments are skipped (own_comment).

On Instagram, open that post or Reel.
Leave a top-level comment with your keyword, for example link. Do not reply under someone else's comment.
In Send Link To Me, open the automation, then View events.
Turn on Show live events if you want new rows as they arrive.
Look for your tester under User, the comment text, Status Sent (or Awaiting follow if you left the gate on).
On the tester account, open Instagram Direct. Tap Yes, send it over. Confirm the offer lands.

If nothing appears, read the Detail column. Common first-test skips: own_comment, reply_comment, no_match, empty_text. Full list: Events and why a DM did not send.

Meta allows about one private reply per comment, inside about 7 days, and about 750 messaging actions per hour per Instagram account. A busy test burst can queue. See Meta rules.

What to do next

Create your account

Create a Send Link To Me account with Google or an email one-time code. Free to start. No password and no credit card.

Connect Instagram

Connect an Instagram Business or Creator account with official Instagram Login and the four permissions Send Link To Me needs.

On this page

What you need1. Create the login2. Connect Instagram3. Start a post or Reel rule4. Name, keyword, and public reply5. Design the Direct reply6. Confirm it firedWhat to do nextRelated