Setup
How to setup in minutes
Connect a Business or Creator Instagram account, create a comment-to-DM automation, set a keyword, design the private reply, and go live. This guide walks the full path from signup to the first Direct message.
Flowchart
7 steps from signup to live DM
Scroll the path. The rail fills as you move, and the stage updates with each step.
- 01
Email OTP or Google
Create your account
Sign up with an email one-time code or Google. Free to start. No credit card required.
- 02
Business or Creator
Connect Instagram
Use official Instagram Login with a Business or Creator account. Personal accounts cannot connect. Approve profile, comment, message, and publish permissions so automations can run.
- 03
Post, Reel, Story, Live
Start a new automation
Open your connected account, choose New automation, then pick Post or Reel comments. Story replies and Live comments are available too.
- 04
Media grid or publish
Pick the post or Reel
Select an existing post or Reel from your media grid, or publish a new one from the dashboard and attach the rule in the same flow.
- 05
Exact match by default
Set the keyword
Choose a word or phrase such as LINK, or send to every top-level comment. Nested replies are skipped so threads do not burn your sends.
- 06
Template or inline
Design the private reply
Reuse a DM template or write an inline message with text and buttons. Optionally add a public reply under the comment, a follow gate, and name, email, and phone capture on Growth and up.
- 07
Private reply ships
Create and go live
Save the automation. When someone comments the keyword, they get the private reply in Direct within Meta rules and your plan limits.
Stuck on a step
FAQ and Meta rules are next door
Business vs Creator, permissions, keywords, and what counts as a send are covered in FAQ. Platform messaging caps live on the Meta usage page. Full help covers create, edit, pause, and delete.
Ready to connect Instagram
Create your account, connect a Business or Creator profile, and ship your first keyword automation.