Activity and why someone got no DM
See every comment, live comment, story reply, and DM keyword message an Instagram account received, and what happened to each. Look up one person with Why didn't they get a DM?
Activity is the log for a whole Instagram account. It lists every comment, live comment, story reply, and DM keyword message the account received in the last 90 days, newest first, with what happened to each one. It is on every plan, on the website and in the Shopify app.
For one automation's log, use Events instead.
Open Activity
Title: Activity. Lede: Every comment and message this account received, and what happened.
Why didn't they get a DM?
Someone says they commented and got nothing? Look them up.
You can also type words from their comment to find it.
If there is nothing from that person in the last 90 days, the answer says so. Check the spelling of the full username, or ask them to comment again. Activity older than 90 days is not kept.
What the answers mean
| What happened | What it means | What to do |
|---|---|---|
| DM sent | They got your DM. | If they cannot find it, ask them to check their message requests. |
| DM failed | Instagram did not deliver the DM. The reason shows next to it. | When it is a permission or access problem, reconnect from the Instagram account page. |
| Retrying soon | Instagram asked us to slow down. | Nothing. The DM goes out on its own, so nothing is lost. |
| Waiting for them to tap | The welcome message went out. | Nothing. The DM follows when they tap its button. |
| Waiting for a follow | Your follow check is on. | The DM goes out once they follow you and tap again. |
| Waiting for their answer | You asked them a lead question. | The DM goes out after they answer. |
| No keyword matched | Their words did not match any keyword. | Add the word they used as a keyword. The answer often suggests one. |
| Your own comment, ignored | It came from the connected Instagram account. | Test from a different Instagram account. |
| Reply in a thread, ignored | It was a reply under another comment. | Only top level comments get a DM. |
| No words to match | Only an emoji or a sticker. | Ask them to send your keyword. |
| Automation was off | The automation was off when it arrived. | Turn it on to catch the next one. |
| Automation had ended | Its end date had passed. | Edit its dates to run it again. |
| Plan limit reached, no DM sent | This account used every DM in its plan. | See Plans and meters. |
| Sending on hold, no DM sent | Sending was paused for your login over billing. | Check Billing to turn it back on. |
| Not on your plan, no DM sent | The automation uses something your plan does not include. | View plans. |
| Already sent recently | They already got this DM recently. | Nothing. It is not sent twice. |
| Looked like spam, no DM sent | Your spam check was on and judged it spam or a scam. | If it was a real person, mark it Wrong in AI checks or turn the check off. |
The list
Columns: When, Who, What they wrote, What happened, Automation. On a post or Reel, the source label opens the post on Instagram.
Filter with All, Sent, Skipped, or Failed. Sent also includes DMs that went out and are waiting on the person, for example for a tap or an answer.
Load more shows older rows. At the end the list says That is everything from the last 90 days. Older activity is not kept.
Missed requests on this page
Under the lookup, What people asked for that matched nothing groups the comments and DMs your keywords missed, with suggested keywords and Create an automation. It shows up once there is something to show. See Weekly summary and missed requests.
What Activity does not show
- A DM that matched no DM keyword automation. Those show in DM setup under Missed demand.
- Anything older than 90 days.
Related
Weekly summary and missed requests
A short summary of last week at the top of Analytics, and what people asked for that matched no keyword, grouped with suggested keywords you can start an automation from. Every plan.
Plans and meters
One Send Link To Me plan per login. Account slots on the login. Active automations and Free sends per Instagram. What counts as a send, and the alerts at 80% and 100% of a DM limit.