01
Someone comments
A fan drops your keyword on a post or Reel while interest is still high.
Guide
Comment to DM, explained
When someone comments a keyword on your post or Reel, Instagram comment-to-DM automation sends a private reply. Send Link To Me runs that flow on official Meta APIs so fans get your link in Direct instead of hunting link in bio.
The flow
Comment in. DM out.
Instagram comment-to-DM automation turns a keyword into a private reply through official Meta APIs, without sending fans to link in bio first.
02
Your rule matches
Top-level comments are checked against your keyword. Nested replies stay skipped.
03
Private reply lands
They get your template in Direct, so the follow and the chat stay on Instagram.
Details
What to know before you ship
Keywords, why Direct beats link in bio, and the Meta limits every automation still follows.
How keyword triggers work
You pick a post or Reel, choose a keyword such as LINK or FOLLOW, and attach a DM template. When a top-level comment matches, Send Link To Me sends a private reply. Nested replies are skipped.
Why not only link in bio
Sending fans off Instagram cools the moment. A private reply keeps attention in chat while they are still watching the Reel, so the follow and the conversation stay warm.
Meta limits to know
About one private reply per comment, a limited reply window after the comment, and hourly messaging caps. Send Link To Me queues and retries within those rules.
Platform rules
Private replies still follow Instagram caps
About one private reply per comment, a limited reply window, and about 750 messaging actions per hour per account. Near the hourly cap, we queue and retry. Meta usage policy · FAQ
Next steps
Ready to try it on your account
Create a free account, connect a Business or Creator Instagram, set a keyword, and ship your first private reply flow. For plan limits and metering, check pricing.
Drop a keyword. Keep the chat.
Connect Instagram and send your first comment-to-DM automation in minutes.