# Trending (/docs/trending)



There are two ways to see what is trending:

* The **Trending page**, on every plan: lists from YouTube, the web and Wikipedia for your niche, kept fresh through the day.
* **Coach**, on paid plans: `/trends` finds this week's trends in your niche and picks the ones that fit you, and your ideas, scripts and checks use what is trending too.

## The Trending page [#the-trending-page]

<Steps>
  <Step>
    Open the Instagram account. In the sidebar under Create, choose 

    **Trending**

    .
  </Step>

  <Step>
    If Trending asks, pick your niche. With Coach on, it starts from your Coach profile.
  </Step>
</Steps>

**For you** is made for this Instagram account:

* Lists made from your topics, marked **For you**
* Your niche in your language
* Your niche on YouTube this week, and **On the web this week**
* Top videos in your niche and in your country
* Wikipedia's most read articles, in the language you pick

Set **Your language** and **Your topics** (1 to 5 search words, like saree or handloom) on the page, or press **Use my Coach profile's topics**. Lists made for you take a moment the first time, and the page fills them in when they are ready.

**Around the world** shows the lists for any niche and country: India, the United States, the United Kingdom, the United Arab Emirates, Canada, Australia, or Worldwide.

Each video, article and page opens on its own site in a new tab. **Script this** and **Get hooks** open a new Coach chat with that title typed in, and **Find trends with Coach** sends `/trends`. On a plan without Coach, these buttons show a lock.

The Trending page is on every plan and never uses your Coach allowance.

## Trends in Coach [#trends-in-coach]

Send `/trends` in Coach. Coach finds this week's trends in your niche, region and language, then picks the 1 to 5 that fit you best, with why each fits and one way to ride it in your voice.

* The card shows each trend with what it is, how people make it and the pages it came from. Pages open in a new tab.
* **Script this** and **Get hooks** turn a pick into a script or hooks, and **Ideas from these** turns the picks into ideas.
* Add a niche to focus the search, like `/trends skincare`.
* You can run up to 4 trend searches a day for each Instagram account, and each one uses your [Coach allowance](/docs/coach#your-allowance).

Coach also keeps up with what is trending for you, for free:

* Every idea, script, hook, caption, carousel and check gets what is trending for your niche, language and topics, kept fresh every day, and your latest `/trends` search from the last 14 days. Coach mixes in what fits, in your voice.
* Ask Coach what is trending and it answers from today's trends for your niche, which uses none of your allowance. `/trends` runs a deeper search made for you.
* `/ideas` includes 1 or 2 ideas that ride something trending, with a link to where it came from.

## Your data [#your-data]

For the Trending page, YouTube and the web search get only search words: a niche, a country and a language, and for lists made for you, up to 5 topic words. They never get your name, email or Instagram username. Lists are deleted 7 days after their last refresh. With Coach on, Coach reads these lists to write your ideas, scripts, captions and checks.

For `/trends`, the search gets your niche, region and language and a short summary of your Coach profile: your niches, formats, audience and the kinds of things you sell. Never your reels, captions, names, handles, links or prices. The search service may keep the queries for up to 3 days to run its service. Trends stay in the chat where you asked, for up to two years.

See the [Trending page](/privacy#trending-page) and [AI processing](/privacy#ai-processing) sections of our Privacy Policy.

## Related [#related]

* [Coach](/docs/coach)
* [Schedule posts](/docs/schedule-posts)
* [Plans and meters](/docs/plans-and-meters)